Ausnutria Pty Ltd is honoured to announce that its Australia-based dairy brand OZ Farm won the “Customer Experience Excellence Award of FY2020,” under respective categories at “TG1000 T-mall Global 2020 Global Partners Summit.” The summit was organized by “T-Mall Global,” the leading e-commerce platform in China, on April 16, 2020, at Alibaba headquarters in Hangzhou, China. This year, in the midst of COVID-19, the ceremony was livestreamed to its global audience.
At this occasion, Australian dairy brand OZ Farm received the “Customer Experience Excellence Award of FY2020”, one of the 7 awards given on the day. Mr. Peter Lansley, Head of Sales & Marketing of OZ Farm thanked customers and T-mall through a short pre-record video clip. OZ Farm clinched the award due to our remarkable brand performance and awareness generation as well as innovative consumer engagement tactics within the Alibaba ecosystem.
As a mainstream brand selling in Australia, OZ Farm is committed to providing consumers with green, natural, safe and high-quality milk powder. Adhering to the concept of from farm to table, with the help of TMG, it provides Chinese consumers with the freshest milk powder and the healthiest life concept.
At the event, Tmall Global also unveiled next key initiatives will be via “New Categories”, “New Brands” and “New Products”. Among top 9 star categories and 38 trending categories, Tmall plans to double the quantity of new listed brands and help 30+ new brands to hit “100 Million Club” in FY2020.